Alipay+ and Thai tourism body launch D-Hub program for Chinese tourists

Over 2.35 million Chinese tourists visited Thailand in January to April 2024.

Alipay+ and the Tourism Authority of Thailand (TAT) are expanding their partnership with the aim of attracting more tourists to Thailand and enhancing foreigners' travel experience in the country.

TAT will launch the Alipay+ D-Hub and Amazing Thailand e-card exclusively on Alipay for Chinese tourists. This makes TAT the first tourism board to launc the D-Hub program.

Alipay+ D-Hub is a customisable in-app mini program that will feature essential travel and cultural information, local merchants’ recommendations, and city and province guides of Thai destinations, Alipay said in a press release.

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Eventually, these services will also be made available to other Alipay+ payment partners.

In the first four months of 2024, over 2.35 million Chinese mainland tourists travelled to Singapore, according to data from TAT.

Thailand was also the top destination in Southeast Asia for Chinese tourists during the 2024 Labor holiday. As a result, transactions made via Alipay had increased 161% compared to 2023, surpassing pre-pandemic levels in 2019.

From January to April 2024, Alipay+ transactions have see a 170% rise compared to the September to December 2023 period.

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